Seerat Awan

Seerat Awan

I'm Seerat. By day I make software at Performance Leader, working on tools for law, accounting, and consulting firms. By night I write here.

This is the other half. Not code, not product. The quieter things: reflections, ideas, personal opinions, and whatever I'm still working out. My own corner of the internet.

I keep coming back to the idea that everything around me is someone's life work. That thought shapes how I try to write and what I choose to set down.

Projects

Performance Leader

AI-powered performance and reward management for equity partners and employees.

ContentStudio

Social media management and content marketing platform.

Usermaven

Privacy-friendly website and product analytics.

PostNitro

AI-powered carousel and social content generator.

Writing

A Little Bit of Thailand

Ten days between Phuket and Bangkok, mostly in and around wa…

The Friends We Outgrow

On Aristotle, a seven-year expiry date, and why your brain o…

The Man in the Car

On the quiet freedom of realising that the audience we perfo…

All writings

Essays, notes, and photographs.

Connect

Find me on @seeratawan01 or GitHub. Also on LinkedIn and Dribbble.