Seerat Awan

Seerat Awan

I'm Seerat. By day I make software at Performance Leader, working on tools for law, accounting, and consulting firms. By night I write here.

This is the other half. Not code, not product. The quieter things: reflections, ideas, personal opinions, and whatever I'm still working out. My own corner of the internet.

I keep coming back to the idea that everything around me is someone's life work. That thought shapes how I try to write and what I choose to set down.

Projects

Performance Leader

AI-powered performance and reward management for equity partners and employees.

ContentStudio

Social media management and content marketing platform.

Usermaven

Privacy-friendly website and product analytics.

PostNitro

AI-powered carousel and social content generator.

Writing

The Friends We Outgrow

On Aristotle, a seven-year expiry date, and why your brain o…

The Man in the Car

On the quiet freedom of realising that the audience we perfo…

The Day My Mind Chose Friday

A small mix-up on the way to Jummah became a quiet reminder …

All writings

Essays, notes, and photographs.

Connect

Find me on @seeratawan01 or GitHub. Also on LinkedIn and Dribbble.